Author Archives: admin

Online Marketing Strategy: Does Your Web Site Have A Job Description?

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Your web site could be your most valuable employee, but does this integral piece of your strategic online marketing plan have a job description? Do you know what duties you want your site to perform — and is it set … Continue reading

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What would spell D-I-S-A-S-T-E-R for your small business?

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Entrepreneurs, by definition, are risk takers. “Ee-haa!”, right? You can probably relate to this just like we do… and are proud of it too. But what does risk-taking really mean, and where is the line in a world where the … Continue reading

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What Happens to Your Business After the Initial Shock of a Disaster?

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Very devastating news for Apple today. There was an explosion at their Foxconn Chengu plant in China, at 7 a.m. ET. Currently reports state that two are dead, and 16 were injured. This is the plant where the iPad 2 … Continue reading

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How Do Blogs Fit Into A Strategic Online Marketing Solution?

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“You’ve gotta have a blog” seems to be a standard refrain when you talk to anyone about marketing your business online. Generally speaking, it’s sound advice. But has your marketing consultant ever explained WHY it’s a good idea? While there … Continue reading

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Posted in Blog Marketing, Search Engine Optimization | Tagged , , , , | Leave a comment

Is Twitter An Efficient Online Marketing Solution?

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Twitter is just a fad, right – peopled by a herd of sheep who can be categorized into two groups: Those chasing their own tails looking for the next great get rich quick scheme Those who have nothing better to … Continue reading

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Strategic Marketing Consulting Tip #2: Holiday Promotion Is An Online Marketing Solution

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Some holidays just shout business promotion; others…maybe not so much. Try thinking what an upcoming holiday–even a minor one–means to your customers. Are they going to have the day off from work? Entertain? Go out and play? Stay home and … Continue reading

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Posted in Online Advertising, Small Business | Leave a comment

Strategic Marketing Consulting Tip #1: Create An Online Marketing Solution

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“Strategic marketing consulting” isn’t just a smart business move, it is a business survival move these days. Why? Because the Internet has changed the world in ways that affect all businesses, great and small. You, as a local  business owner … Continue reading

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Posted in Local Search Optimization, Search Engine Optimization, Small Business | Tagged , , , , , | Leave a comment

Small Businesses Can Have Truly Mobile Payment Processing

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There is no doubt that 2010 was the year of mobile technology, which means the developers are off to the races. I personally had my imagination confined inside the phone and never brought exterior gadgets into the equation. A recent … Continue reading

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Win With Measurable Online Marketing Solutions

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In today’s economy the online marketing solution goals most businesses should have at the top of their list are: Keep the customers you have Obtain more high-quality leads We all know it’s cheaper – a lot cheaper – to keep the … Continue reading

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Posted in Profit Based Marketing | Tagged , , , | Leave a comment

Welcome to Profit Based Marketing

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This is a great moment for all of us at 1424. Just like you, we have labored and fussed over our website “off stage” for weeks, which turned into months, hoping to get it just right before the Big Launch. … Continue reading

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