What is Pay Per Click?
Pay per click is an online advertising model you can use to instantly get more targeted traffic to your website. When the keywords you target in your campaign are typed by users on search engines, your ads appear above, below, or next to organic search results. The position of your ads depends on how much you are bidding for your target keywords and your quality score (a measure of how relevant your content is based on the search term).
This advertising model can be the fastest way to drive traffic to your website. It’s also trackable and measurable, so you know how much bang you’re getting for your marketing buck. And over time campaigns can be optimized using A/B testing, which will continuously improve results and drive down costs.
What Is The Competition Doing?
Generally speaking, PPC accounts for about 25% of the typical online marketing budget, so you can be pretty sure that your competitors are using it – or have used it at some point – to drive traffic to their websites and generate leads. Your competitors are probably looking to do one of these four things – and pay per click does each of them well:
- Increase web traffic
- Increase lead generation
- Increase online sales revenue
- Achieve or increase measurable ROI.
Successful PPC campaign management requires a highly technical skillset. Let us do what we do best while you remain focused on running your business – and handling the stream of leads pay per click generates. We’ll consult with you, get to know your business and then create and manage your campaigns.
Want to Know More?
Download our PPC White Paper to find out more about how pay per click advertising works and how 1424 can implement it to help grow your business. Ready to talk now? Contact us to set up an initial consultation.