Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Bad ReviewIt can happen to the best of businesses: you wake up one morning to a scathingly bad review on Yelp or some other review site. Your business is your baby, so it doesn’t matter whether the review is justified or not — your first instinct is to defend the baby.

Resist that temptation.

So what DO you do? I ran across a blog post that sums things up in a way that all of us can remember: Stop. Drop. Roll. This works if you find yourself in flames, and it works if your business gets a flaming review:

  • Stop before you hit send. Don’t respond immediately.  Waiting 24 hours can make all the difference.
  • Drop the prideful, defensive, and harsh response.  Taking the high road is rarely a bad idea.
  • Roll with it.  In the end, you can’t control the opinions of your clients.

Do these things, address any valid issue raised in the review, and keep delivering a quality product or service, and you’ll be spending very little time addressing bad reviews.

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