What is Local Buzz?
Local Buzz is the the optimization of local listings and maps in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to increase awareness of your business, including brand, products or services, within a laser targeted geographic area.
Why Local Buzz?
For one thing, building good reviews is crucial for a local business. In a recent survey, 80% of respondents said that they had changed a purchase decision based on a bad review they saw online. You don’t want to be on the wrong end of that kind of publicity. And here’s another reason: The recent and ongoing explosion of mobile device usage has led to a corresponding tsunami for local search. For instance, 72% of smart phone owners say they made a purchase from a recent tablet-based local search. If these people can’t find you, you’re throwing away sales – and no business can afford to do that.
What Is The Competition Doing?
More and more businesses are looking to optimize their local listings. In fact, 41% of businesses now say that local search is critical or important to achieving search marketing objectives. On the other hand, 30% think local listings are unimportant. That’s 30% you’ll get a leg up on by implementing this strategy now.
This is a fairly new strategy and not all online marketing agencies have the skills to implement it. We do. That means you don’t need to learn these secrets yourself or spend time and money hiring and developing your own team. We’re your team! What you’ll get from us is a one-of-a-kind effort implemented after in-depth research and consultation with you. We get to know your business and then we implement a campaign designed to get results. How quickly those results come depends on a lot of factors, but over time this strategy will yield better and better results for your business.
Want to know more?
Download our Local Buzz White Paper to find out more about how optimization of Local Listings, Maps, Reviews and Check-In works and how 1424 can implement it to help grow your business. Ready to talk now? Contact us to set up an initial consultation.
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