Search Engine Optimization

What is SEO?

Search engine optimization is the process of improving the ranking of your web pages on organic (unpaid) search results pages (such as Google, Yahoo and Bing) for queries related to your business, including brand, products or services. When executed properly, it results in higher rankings for your web site on relevant searches – and that brings you one step closer to the ultimate goal of achieving the No. 1 position on the first page of Google.

Why Search Engine Optimization?

You can have the best looking website in the world, but if it can’t be found by your potential customers or clients it’s worthless. When your site is optimized properly people find it – the right people – the people who want what you’re selling and are ready to buy. And unlike paid advertising, SEO is the gift that keeps on giving. Paid advertising has its place, but once you stop buying ads people stop finding you – unless your site has been properly optimized for organic search.

What Is The Competition Doing?

You can bet that they are ramping up their efforts to boost traffic to their websites and generate leads. More than half of all businesses will increase their SEO budgets in the near term, and SEO will be the foundation of online marketing for years to come. The recent rise in local search and mobile marketing are one example of the evolution of organic search.

Why 1424?

No “canned” campaigns here. Our strategy for you will be a one-of-a-kind effort implemented after in-depth research and consultation with you. We get to know your business and then we implement a campaign designed to get results. And while you will see some evidence of our efforts almost immediately, understand that search engine optimization is a long-term strategy. If implemented consistently it will yield better and better results for you over time.

Want to know more?

Download our SEO White Paper to find out more about how search engine optimization works and how 1424 can implement it to help grow your business. Ready to talk now? Contact us to set up an initial consultation.