Do you spend hours every day poring over Facebook posts? Or maybe you spend your day following what’s trending on Twitter or posting videos on Instagram? What’s that you say? You have a business to manage and don’t have time for all that social media nonsense? That, my friend, would be a mistake.

You can look at it by age, income, where people live, education, race … it doesn’t matter. Everyone uses social media. For instance, we assume that young people use social media … and they do. Eighty-three percent of 18-29-year-olds use social media, and 77% of 30-49-year-olds. But did you know that 52% of people 50-64 do — and that almost a third of people 65+ use social media?

Social media may not be your cup of tea, but you better believe that your target audience regularly uses at least one social media platform. No one wants to spend hours every day nurturing social media campaigns, so part of your social media solution is to figure out which platform is used most by your prospective customers. Are you looking for adult women aged 18-29? Better get to know Instagram or Tik Tok. If you’re looking for professionals, LinkedIn will fit the bill.

By spending as little as 3 hours per week, small businesses can see a return on their social media investment. Don’t lose out on reaching potential customers because social media seems so overwhelming. Figure out where your prospects “hang out” online — and start building those relationships!

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P.S. If you’re looking for a little help, our strategic marketing consulting is designed to show you the online marketing strategies that help keep the customers you have while generating more and better leads. That process begins with improving search engine ranking, creating winning website content, and putting our full bundle of online marketing strategies to work for your business.