Category Archives: Small Business

Small Business Online Marketing Tips: Negotiation Is The Key

Online marketing and negotiation are all about meeting needs, not a hard sell. So put those negotiation skills to work when you create your next campaign. Continue reading

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Small Business Branding Tips: Managing Your Company’s Online Reputation

In today’s world, your online reputation IS your reputation. Are you taking steps to safeguard it — both personally and professionally? Continue reading

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Email Marketing Tips: What You Can Learn From Goldilocks

Much like Goldilocks, you want an email that’s “just right”. Continue reading

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Social Media Marketing Tips: Stop, Drop, Roll When Your Business Gets A Negative Review

Social Media Marketing Tips: Resist the temptation to defend and deny when your business gets a bad review. Instead, remember what you learned as a child: Stop. Drop. Roll. Continue reading

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Three Online Marketing Lessons Small Businesses Can Learn From Big Biz

Small businesses can learn a lot from big business about social media, online advertising and email. Continue reading

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Differentiate Your Business With Great Customer Service

What does a great customer experience buy your business? Plenty! Continue reading

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Online Marketing Tips: ‘Tis The Season … Already?

Come on! It’s not even October yet! True. But in the retail world now is the time to put together your plans for the holiday shopping season. And one of the first things you should understand is that holiday promotion … Continue reading

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Small Business Marketing: Grow Your Business By Providing Solutions And Preparing For The Worst

Even if they don’t use the word “brand” smart business owners instinctively know that they need to control their message to customers — and potential customers. Over the past couple of weeks we’ve seen a valiant branding effort by both political … Continue reading

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Online Marketing Strategies: Can An SEO Dunce Rank On Google?

Well, it certainly helps improve search engine ranking if you know a bit about SEO — but I read an interesting blog post today that contains some good, common sense advice that anyone can follow to make a content-rich website … Continue reading

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Online Marketing Strategies: Does Your Web Site Have A Job Description?

Your web site could be your most valuable employee, but does this integral piece of your strategic online marketing plan have a job description? Do you know what duties you want your site to perform — and is it set … Continue reading

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